Coventry City FC extend Coventry Building Society partnership

Coventry City Football Club have announced an extension of their partnership with Coventry Building Society, thus retaining it as their Official Training Partner.

Coventry Building Society Arena will thus remain the front-of-shirt sponsor for the Sky Blues’ training kit for the 2026/27 season, while also enjoying branding exposure via the club’s media and interview environments and the pitchside LEDs at their home ground, for which it holds the naming rights. The two parties will also continue to work on fan engagement activities.

Nicola Ibbetson, Chief Business Officer at Coventry City FC, commented:

“We’re delighted to be extending our partnership with Coventry Building Society as we begin an incredibly exciting new season for the Club. Coventry Building Society has been a long-standing supporter of Coventry City FC, and this renewed agreement reflects the strength of the relationship between our two organisations. Their presence will continue to be a significant part of the Club, both through our first-team training wear and across the Coventry Building Society Arena, and we’re looking forward to working together to build on the partnership throughout our return to the Premier League.”

Jon Badger, Senior Sponsorship Manager at Coventry Building Society, added:

“The Club’s return to the Premier League is a fantastic achievement and a real moment of pride for the city. There’s a genuine sense of excitement around the season ahead, and we’re delighted to continue supporting the Sky Blues as their Official Training Partner. Being part of the Club’s journey, from preparation on the training ground to matchdays at the Coventry Building Society Arena, means a great deal to us and our members. We’re looking forward to joining fans in cheering the team on and can’t wait to see what the season brings.”