Coventry City FC renew XL Motors partnership

Coventry City Football Club have announced a renewal of their partnership with XL Motors, an accident repair specialist.

The Coventry-based business will remain an Official Partner of the West Midlands club for the 2026/27 season. The renewed partnership will entail XL Motors enjoying branding exposure on a host of club assets, including on the back of the Sky Blues’ playing shirts for their domestic cup outings along with other matchday assets.

XL Motors will also continue to work with Coventry City on fan engagement activities throughout the season.

Nicola Ibbetson, Chief Business Officer of Coventry City Football Club, commented:

“We’re really pleased to be continuing our partnership with XL Motors for the new season. XL Motors have been a valued partner of the Club over many years, and we’re delighted that the relationship will continue into 2026/27.

“As a Coventry based business, they have a strong connection with the city and our fanbase, and we’re looking forward to working together again throughout the season.”

Rob Ally, Managing Director of XL Motors, added:

“XL Motors has had a commercial relationship with the club for over two decades and we are delighted to be able to continue this relationship as the club embarks on its Premier League return after a 25-year hiatus. We have supported the club through the high and lows over the years and we are very excited to be part of the journey again into the Premier League. To have XL Motors branding in prime locations for a Premier League club, our local club, is a dream come true and to see our logo on the back of shirts for all cup matches is one of the highlights in XL Motors’ 36 years of business.

“Everyone at XL Motors is massively proud of the direction the club is taking, and we are looking forward to this season.”