Cristiano Ronaldo’s signature brand CR7 will be launched on Indian e-commerce portal Myntra, following a partnership announcement between the two parties.
The partnership will see Myntra offer more than 16 SKUs (stock keeping units) from the CR7 brand, which will include perfumes, body mists, deodorants and gift sets. Myntra released a video featuring Ronaldo to announce the partnership.
Sharon Pais, Chief Business Officer, Myntra, commented:
“We are extremely happy to enable shoppers in India to access the CR7 range of fragrances for the first time through Myntra. Cristiano enjoys a huge fan following in the country, and the launch of CR7 is set to create a furore amongst his fans, and beauty and fragrance enthusiasts.
“Onboarding a brand promoted by the legend himself with Myntra’s reach and wide base of fashion-forward customers makes a powerful equation slated for success.”
Mayank Bahety, Director, Beauty Concepts Pvt Ltd, added:
“It gives us immense pleasure in getting a brand like CR7 by iconic football star Cristiano Ronaldo to India. The brand has something in store for all its fans, and sports enthusiasts, as there are fragrances for every mood and occasion. With CR7, Ronaldo brings his personal experiences to the table with power-packed scents.
“The range is available online for the first time in India on Myntra for all fans to grab fabulous scents. Together with our partner Myntra we will aim to boost the brand’s online presence and reach while tapping into the huge existing consumer base of Myntra.”
CR7 was launched in 2017 and currently is present in more than 40 countries.