Cricket Australia inks new deal with Liquorland

Cricket Australia inks four-year Liquorland deal

October 19, 2023

Cricket Australia (CA) has signed a four-year deal with drinks specialist Liquorland, which thus becomes an Official Partner of the Australia men’s and women’s national cricket teams. 

Liquorland, as per the agreement, will provide its Tinnies beer and Mr. Finch cider products at official CA events and hospitality suites, while also holding pourage rights at the Gabba (Brisbane Cricket Ground) public area.

Mia Lloyd, General Manager of Customer Loyalty, Liquorland, commented:

Liquorland has been serving Australians for over 50 years and is proud to be there for our customers’ memorable moments. As one of the country’s most-loved sports that’s full of memorable experiences, we’re thrilled to partner with Cricket Australia and welcome our first-ever national sporting partner. As part of the partnership, cricket fans at the Gabba will be able to enjoy our Tinnies beer and Mr Finch cider range which will give fans something more to cheer about.

Stephanie Beltrame, Executive General Manager, Broadcast and Commercial, Cricket Australia, added:

We are delighted to welcome Liquorland to the Australian cricket family and are thrilled to be their first national sporting partner. Our partnership with Liquorland will enable us to collaborate over the next four years to find imaginative and responsible ways to enhance cricket’s great occasions. We look forward to working closely with Liquorland to help fans create those special moments and are excited about our plans for the summer of cricket.

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