Cricket News

Cricket Australia renews ASICS deal

Cricket Australia (CA) has extended its partnership with Japanese sporting goods firm ASICS, which will continue on as the Official Apparel Partner of CA till 2028. 

The five-year partnership extension will see ASICS continue providing the Australian men’s and women’s national cricket teams with its products. The deal will cover the 2025/26 Ashes series and a host of International Cricket Council (ICC) events. 

Nick Hockley, CEO, Cricket Australia, said:

We’re delighted to continue our successful and longstanding partnership with ASICS. We share a passion for innovation and excellence in the high-performance arena. I’m thrilled that ASICS and their outstanding apparel and footwear will continue to be a key contributor to the success of our national teams and Australian Cricket as a whole.

Mark Brunton, Managing Director, ASICS, added:

ASICS is delighted to be extending our agreement with Cricket Australia for a further 5 years to 2028. At ASICS we believe in the positive power of sport and movement; that it can transform us individually and as a community, that it can uplift our mind and bodies. The Men’s and Women’s teams continue to have great success and we are very proud to play our part supporting all teams to compete at their best on the world stage.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

5 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

5 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

5 hours ago

Is Ruben Amorim the answer to Manchester United’s prayers?

Manchester United is undoubtedly one of the most followed football clubs in the world, boasting…

5 hours ago

West Indies vs Bangladesh 1st Test, 2024: Preview and Predictions

Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…

8 hours ago

5 Talking Points: As an Inconsistent India Gears Up For A Wounded Australia For BGT 2024/25

Cricket is a great humbler! One day, you are on top, and the next day,…

10 hours ago