Cricket Australia renews ASICS deal

Cricket Australia (CA) has extended its partnership with Japanese sporting goods firm ASICS, which will continue on as the Official Apparel Partner of CA till 2028. 

The five-year partnership extension will see ASICS continue providing the Australian men’s and women’s national cricket teams with its products. The deal will cover the 2025/26 Ashes series and a host of International Cricket Council (ICC) events. 

Nick Hockley, CEO, Cricket Australia, said:

“We’re delighted to continue our successful and longstanding partnership with ASICS. We share a passion for innovation and excellence in the high-performance arena. I’m thrilled that ASICS and their outstanding apparel and footwear will continue to be a key contributor to the success of our national teams and Australian Cricket as a whole.“

Mark Brunton, Managing Director, ASICS, added:

“ASICS is delighted to be extending our agreement with Cricket Australia for a further 5 years to 2028. At ASICS we believe in the positive power of sport and movement; that it can transform us individually and as a community, that it can uplift our mind and bodies. The Men’s and Women’s teams continue to have great success and we are very proud to play our part supporting all teams to compete at their best on the world stage.“