Cricket South Africa inks multi-year deal with Advtech

South Africa’s governing body for cricket, Cricket South Africa (CSA), recently announced a new multi-year partnership agreement with education and resourcing groups Advtech Limited, who joined as an Official Sponsor of the South African women’s team’s home Test matches, the CSA Youth Weeks, including the U13 Boys Week, the U16 Boys and Girls Weeks,  the U19 Girls Week and the Khaya Majola Cricket Week. Advtech will also serve as an Associate Partner of the South Africa men’s Test team. The partnership has the goal of Advtech working with CSA to strengthen the growth of cricketers and coaches, and introducing specialised girls’ cricket programmes at selected Advtech schools.

Pholetsi Moseki, Chief Executive, Cricket South Africa, commented,

“We are excited about teaming up with Advtech. This partnership goes beyond what happens on the field. For CSA, it is important that our work has meaningful social impact, and partnering with Advtech strengthens the connection between cricket, education and the development of young people throughout our pathway. From introducing young boys and girls to the game through the KFC Mini-Cricket programme, our Youth Weeks and the professional game, education has an important role to play at every level. This partnership aims to unlock support for the system and help prepare cricketers for opportunities beyond their playing careers.”

Geoff Whyte, CEO, Advtech, added,

“Our partnership with Cricket South Africa extends across the sport, from grassroots to the elite Men’s and Women’s teams. It represents a powerful investment into South Africa’s most inclusive sporting code that will also significantly benefit our brands.”