Cricket West Indies tie up with Horizm

Horizm joins to analyse and develop content revenues

Cricket West Indies (CWI) inked a new deal with digital inventory management specialists, Horizm, to unlock data from CWI’s website and social media platforms. As one of the fastest growing cricket channels with more than 4 million followers on Facebook, Instagram and Twitter and over 2.5 million subscribers on YouTube, CWI has become a digital gold mine.

The deal will see Horizm provide CWI with AI-driven digital asset management platform to provide real time valuation of CWI’s social media, website and mobile activities. Horizm, who provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetie their digital media, sees the new deal grow the company’s increasing sports portfolio, with the likes of Arsenal, Chelsea, Watford, Everton, Wolverhampton Wanderers, Delhi Capitals, New Zealand Cricket, Yorkshire County Cricket Club and Middlesex Cricket being some of the existing partners with the firm.

Speaking about the deal, CWI’s Commercial Director, Dominic Warne, said, “The West Indies website and social channels have seen incredible growth in the last 3 years as fans across the Caribbean and around the world follow one of the most loved and followed teams in sport. As we have increased the quality and quantity of West Indies content, it has become a major source of value for our sponsors and potential new sponsors to reach and connect with West Indies and cricket fans. This new agreement with Horizm will help us better understand the value of our digital assets, create new commercial content opportunities and unlock untapped revenue potential.”

While Horizm’s Head of Commercial, Sam Grimley, also spoke about the new partnership: “We are honoured to be working with Cricket West Windies with such a storied past and an exciting future. The skill and flair with which their teams play the game has won them many fans around the world and together we can help them capitalise on the digital potential of their fan base”.