World football’s regulatory body FIFA has announced that Crypto.com will be an Official Sponsor of the FIFA World Cup Qatar 2022.
The company will be the exclusive cryptocurrency trading platform sponsor of the Qatar World Cup and will benefit from significant branding exposure both within and outside the tournament’s stadiums.
Founded in 2016, Crypto.com today serves more than 10 million customers and has more than 4,000 employees across its offices in America, Europe and Asia. The company, which is built on a foundation of security, privacy and compliance, is designed to accelerate the global adoption of cryptocurrencies through its service offerings.
Speaking on the association, Kay Madati, FIFA’s Chief Commercial Officer said:
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,”
He further added:
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
Commenting on the latest partnership, Kris Marszalek, Co-founder and Chief Executive Officer at Crypto.com said:
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally,”
He also added:
“Through our partnership with FIFA, we continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
Crypto.com as a whole has enjoyed high-profile partnerships with numerous top-tier sports and entertainment properties worldwide, including Motorsports, Basketball, MMA, Ice Hockey, as well as football.
Crypto.com will activate its official sponsorship of the FIFA World Cup Qatar 2022 in many ways, including by providing opportunities for new and existing users to attend matches during the tournament or win exclusive merchandise.