Crystal Palace Football Club (CPFC) have roped in London-based beverage company GRILLA as their Official Energy Drink Partner.
The exclusive partnership agreement will see GRILLA gain branding visibility through matchday advertising and digital club assets. Collaboration over “social competitions” is also part of the deal.
Barry Webber, Commercial Director, Crystal Palace FC, commented:
“We are delighted to be partnering with Grilla as they release their exciting new range of sports and energy drinks. Andrew and Grilla are passionate fans of the football club, and we are very much looking forward to working with them.“
Also read: Crystal Palace FC Sponsors 2023–24
Andrew Bishop, Founder and Head of Commercials and Partnerships, GRILLA, said:
“We are incredibly excited and proud to have joined forces with Crystal Palace as their official energy drink partner. The team, passionate fan base and atmosphere in the stadium are widely recognised and having worked closely with the team behind the scenes we know they share that desire off the pitch to be a huge success in all they do. The team here at Grilla are looking forward to engaging with the fans and the club and sharing in what we know will be another exciting season.“
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