Cricket South Africa (CSA), the country’s cricket-governing body, has announced a partnership with global anime-streaming platform Crunchyroll for the imminent India tour of the South Africa men’s national team.
As per the terms of the agreement, Crunchyroll’s branding will feature on the back of the Proteas’ playing shirt across all three formats.
The 2025 South Africa tour of India kicks off today, with the first Test being played at the Eden Gardens in Kolkata and the second to be played in Guwahati from November 22 to 26.
The two-Test series will be followed by a three-match ODI series, which will be played between November 30 and December 6. The tour is set to conclude with a five-match T20I series, to be played between December 9 and December 19.
Pholetsi Moseki, Chief Executive Officer, Cricket South Africa (CSA), commented:
“CSA takes pride in welcoming Crunchyroll as the official team sponsor for the upcoming India Series. With anime becoming one of the world’s most dominant entertainment forces, soon to have over a billion viewers, we see this partnership as a celebration of shared values and a drive to connect with global audiences.”
Kartik Gandhi, Senior Vice President — Growth and Planning, Crunchyroll, added:
“We’re thrilled to partner with Cricket South Africa for this exciting series with India. Cricket and anime both capture the intensity of competition and the joy of shared fandom. This partnership strengthens our ongoing focus on bringing together the worlds of sports and anime — combining the spirit of anime with cricket across two dynamic markets with growing anime fandoms — India and South Africa.”
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