Cricket South Africa inks Amul deal

South Africa’s cricket governing body, Cricket South Africa (CSA), has announced a partnership agreement with Indian dairy giant Amul, which comes on board as a Team Sponsor for the South Africa men’s national cricket team ahead of the 2024 ICC Men’s T20 World Cup.

As per the deal, Amul will have logo featured on the Proteas’ playing jersey’s leading sleeve. 

Pholetsi Moseki, Chief Executive Officer, CSA, said:

“We’re excited to announce our ongoing partnership with Amul for the upcoming T20 World Cup. Amul has been a steadfast brand that has shown us immense support since their initial collaboration with the South African team in 2019. As we gear up for this thrilling tournament, we look forward to further strengthening our bond with Amul and delivering unforgettable experiences to cricket fans worldwide.“

Jayen Mehta, Managing Director, Amul, added:

“Milk is the world’s original energy drink and is consumed by sports persons around the world. The values of milk like being natural, honest, and authentic among many others are imbibed by today’s youth and we celebrate it with our BeMoreMilk initiative which will feature the Proteas team. Amul has been associated with the South Africa team in the 2019 ODI series and 2023 ICC Cricket World Cup. We are proud to further strengthen our association with the South Africa men’s cricket team and wish them all the best for the T20 World Cup.“