Cricket South Africa (CSA) has announced a multi-year partnership with Red Bull, bringing the global energy drink company on board as its Official Energy Supplier.
The deal will see Red Bull help “players, teams and moments that demand focus, resilience and innovation on and off the field.”
Through this partnership, the two parties are set to collaborate on various fan engagement activities, with activations featuring South African players also being part of the agreement.
Pholetsi Moseki, Chief Executive Officer, Cricket South Africa, commented:
“CSA is delighted to welcome Red Bull as our Official Energy Supplier. Red Bull’s brand ethos is aligned with our vision as South African cricket. This partnership goes beyond product supply; it’s about creating an environment where our players are supported to push boundaries, seize big moments and inspire fans. Red Bull’s strong local focus and commitment to empowering talent make them an ideal partner for us as we continue to grow the game at all levels.”
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