Cybeart, a leading gaming chair brand across Canada, India and the Middle East, has partnered with Indian cricket franchise Mumbai Indians, joining as the team’s official merchandising partner on a multi-year deal.
Making a giant leap from esports to sports, Cybeart will cater to the Mumbai Indians’ global fanbase by providing them with an unprecedented level of comfort with its exclusive, next-gen chairs. Through this strategic partnership, Cybeart will also leverage maximum engagement with India’s cricketing audience to become a household name in the country’s chair industry.
Krutik Patel, Founder of Cybeart, commented:
“Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians is one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high quality, comfort valuing products and this association is a testament to our growth. We aim to provide India with the highest level of ergonomic designed chairs that not only save them from serious health issues related to a bad posture but also do it in a luxurious way.“
This is Cybeart’s second partnership in the cricketing field, having recently also teamed up with defending Indian Premier League champions, the Gujarat Titans.
Indian mechanical watch brand, Rotoris has signed a new partnership with Indian and Punjab Kings…
Indian dog food brand Pedigree has announced a new partnership with Indian cricketer Jemimah Rodrigues,…
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
The name Mumbai Indians signifies IPL royalty. A franchise that commands the awe and respect…
Here, we present our preview and predictions for Match 33 of the 2026 IPL season,…
Canada Soccer and Canadian Soccer Media & Entertainment (CSME) has recently signed a new partnership…