Cybeart, a leading gaming chair brand across Canada, India and the Middle East, has partnered with Indian cricket franchise Mumbai Indians, joining as the team’s official merchandising partner on a multi-year deal.
Making a giant leap from esports to sports, Cybeart will cater to the Mumbai Indians’ global fanbase by providing them with an unprecedented level of comfort with its exclusive, next-gen chairs. Through this strategic partnership, Cybeart will also leverage maximum engagement with India’s cricketing audience to become a household name in the country’s chair industry.
Krutik Patel, Founder of Cybeart, commented:
“Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians is one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high quality, comfort valuing products and this association is a testament to our growth. We aim to provide India with the highest level of ergonomic designed chairs that not only save them from serious health issues related to a bad posture but also do it in a luxurious way.“
This is Cybeart’s second partnership in the cricketing field, having recently also teamed up with defending Indian Premier League champions, the Gujarat Titans.