The Dallas Mavericks are an American professional basketball team that were founded in 1980 in Dallas, Texas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Western Conference Southwest Division.
The NBA team’s new European star, Luka Don?i?, has given them new hope with his unstoppable results since his rookie year in the league. Here, we look at the Mavericks’ sponsors:
Also read: NBA Sponsors 2022-23
Chime, a US mobile banking service, was named the Mavericks’ official jersey sponsor in January 2020 as part of a multi-year agreement. The agreement with the mobile banking service was assumed to be for the next three years, with the possibility of an additional five.
According to the agreement, Chime’s logo is placed on the top left shoulder of every Mavericks jersey. Chime gains more brand recognition at the American Airlines Center, home ground of the Mavs, in addition to the patch.
The Mavericks and Voyager, a cryptocurrency trading platform, entered into a five-year exclusive collaboration in October 2021, making Voyager the team’s first cryptocurrency brokerage and a global partner.
The relationship between Voyager and the Mavericks aims to increase accessibility to cryptocurrencies through worldwide activations, fan engagement campaigns, and educational and community programmes. The partnership also includes naming rights for the Mavs Gaming Hub, which serves as the team’s official gaming and event space.
The Mavericks and Jackpocket, a US third-party app to order lottery tickets, established a multi-year collaboration in February 2022, with the latter becoming the former’s official mobile lottery partner.
As the NBA season progresses, Jackpocket offers fans fresh activations by holding monthly prizes via the app. Fans of the Mavericks can use the special code “MAVS” on the Jackpocket app to enter to win tickets, prizes and VIP experiences.
The relationship includes the Jackpocket branding appearing during selected opposing team free throw tries at the American Airlines Center in addition to the contests and VIP events for the spectators.
The Mavericks named Therabody their official recovery partner in October 2021. In accordance with the agreement, the NBA team incorporated Therabody solutions into their training and recovery schedules, including Theragun percussive and vibration treatment, RecoveryAir pneumatic compression, and PowerDot electrical stimulation.
As part of the collaboration, performance and wellness specialists from the Therabody University, the business’ educational arm, also hold educational workshops for the Mavericks players and coaching staff.
A digital content series was also produced by Therabody and the Mavericks in addition to their relationship to highlight how whole-body wellness can improve performance both on and off the court. The Mavericks’ website and social media pages both offer access to the series.
The Mavericks and international online betting and gaming company Betway established a multi-year relationship in October 2021, with Betway becoming the Mavericks’ Official and Exclusive Free-to-Play Partner.
The company’s well-known international branding is displayed all around the court at the American Airlines Center thanks to lucrative branding rights.
American Airlines obtained the naming rights to the Dallas Mavericks stadium in 1999 and is an official partner of the team. The naming rights to Dallas’ American Airlines Center were purchased by American Airlines for reportedly US$150 million.
In March 2020, DoorDash, a food delivery company, partnered with the Dallas Mavericks to become an official partner.
In order to let people know that restaurants were open, delivery is safe, and restaurants needed customers more than ever during the COVID pandemic, Mark Cuban and the Mavs joined up to support DoorDash’s #OpenForDelivery programme.
The Dallas Mavericks and Texas-based technology company ShiftKey established a multi-year relationship in August 2022, designating ShiftKey as the Mavericks’ Official Partner.
ShiftKey sponsored a number of projects during the season thanks to this agreement, which secured the team’s branding rights. These programmes included the Mavs Vault at the State Fair, hospital visits for healthcare professionals, and community events recognising single parents.
In October 2021, Osadía Tequila, a tequila brand established in 2021, signed on as an official Dallas Mavericks sponsor.
The upmarket tequila company built its very own Osadía Club at the American Airlines Center in October 2022 as an official partner, and every home game features its top-shelf 100% blue agave tequila.
As part of the deal, the tequila brand also donates 3% of its profits from every home game to the S2 foundation, a Dallas-Fort Worth non-profit organisation.
A multi-year extension of information technology consulting company Perficient’s agreement with the Dallas Mavericks was announced in October 2022.
A number of marketing and corporate engagement incentives, such as courtside and digital signage and client hospitality amenities, are provided to Perficient as per the conditions of the contract. Additionally, Perficient is the exclusive sponsor of the Honorary Co-Captain programme, which gives young Mavericks supporters access to an exclusive pregame experience on the court.
In May 2018, the Dallas Mavericks and Lympo, a blockchain-based fitness and health app, announced a multi-year collaboration that would rename all Mavs practice facilities and feature a practice jersey patch.
Later that year, the Lympo Training Facility and the Lympo Training Court were renamed by the Mavericks and Lympo, and new practice jerseys bearing the Lympo emblem were also introduced.
This three-year agreement also called for the development of a new Mavericks Fitness Team and the potential integration of Lympo cryptocurrency tokens with Mavericks blockchain projects, such as the ability to buy tickets.
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