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Dallas Mavericks Sponsors 2021-2022

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Dallas Mavericks Sponsors 2021-2022

The Dallas Mavericks are a professional NBA franchise competing in the Western Conference. The Mavericks, who won the championship in 2011, are owned by billionaire and Shark Tank US judge Mark Cuban and have an estimated net worth of US$2.45 billion.
In this article, we take a look at all the off-court sponsorships and brand deals that have helped the Mavericks reach such a high net worth.

Also Read – National Basketball Association (NBA) – Sponsors 2021-22

Official Jersey Sponsor: Chime

In January 2020, the Mavericks announced a multi-year partnership with Chime, a leader in US challenger banking, as their new jersey sponsor. The deal with the mobile banking service was considered to be roughly for the next three years, with an option to extend it to five.
As per the deal, Chime has its logo on the upper left shoulder area of all Mavericks jerseys. In addition to the patch, Chime also gets increased brand awareness throughout the American Airlines Center,

Official Betting Partner: Betway

In October 2021, Betway and the Mavericks announced a multi-year partnership, making the former the official and exclusive free-to-play partner of the latter.
As part of the deal, Betway holds lucrative branding rights, and its recognisable branding is displayed around the Mavericks court at the American Airlines Center.

Official Partner: Osadia Tequila

In October 2021, Dallas-based alcohol company Osadia Tequila became an official partner of its hometown NBA team, the Dallas Mavericks. As an official partner, Osadia Tequila opened its very own Osadia Club inside the American Airlines Center, serving its 100% blue agave tequila at all the home games.

As part of the deal, the tequila brand also donates 3% of its profits from every home game to the S2 foundation, a Dallas-Fort Worth non-profit organisation.

Also Read – Top Crypto Deals in NBA

Official Cryptocurrency Partner: Voyager

In October 2021, the Mavericks signed a five-year exclusive partnership with Voyager, one of the fastest growing cryptocurrency trading platforms, making it the team’s first cryptocurrency brokerage and international partner.
The aim of the Voyager-Dallas Mavericks partnership is to make cryptocurrency more accessible through educational and community programmes, global activations, and fan engagement promotions. The partnership also includes naming rights to the Mavs Gaming Hub, the official gaming and event venue for the Mavs NBA 2K League team.

Official Digital Lottery Partner: Jackpocket

In February 2022, Jackpocket, a US third-party app providing a secure way to order official state lottery tickets, and the Mavericks announced a multi-year partnership, with the former becoming the Official Mobile Lottery Partner of the latter.

With the NBA season in swing, Jackpocket provides fans with new activations by hosting sweepstakes every month in the app. Mavericks fans are able to enter a unique code “MAVS” in the Jackpocket app for a chance to win tickets, merchandise and VIP experiences.
The Jackpocket-Dallas Mavericks is the NBA’s first official digital lottery partnership in Texas. In addition to the sweepstakes and VIP experiences for the fans, the partnership also entails the Jackpocket branding featuring during certain opposing team free throw attempts at the American Airlines Center.

Official Recovery Partner: Therabody

In October 2021, the Mavericks announced Therabody as their official recovery partner. The deal sees Therabody’s wellness technology used by the NBA team as they integrate Therabody solutions into their training and recovery regimes, including Theragun percussive and vibration therapy, RecoveryAir pneumatic compression, and PowerDot electrical stimulation.
As part of the partnership, the Mavericks players and training staff participate in education sessions with performance and wellness experts from Therabody University, the company’s educational division.
In addition to the partnership, Therabody and the Mavericks have also created a digital content series to showcase how whole-body wellness can enhance whole-body performance both on and off the court. The series is available on the Mavericks’ webpage and social media channels.

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