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The 76th season of the National Basketball Association got underway earlier this week. One of the wealthiest and most watched professional sports leagues in the world, the NBA is followed by fans…

LA Lakers add Socios.com as partner to enhance global fan engagement   The Los Angeles Lakers have announced Socios.com as their new team sponsor, with the global blockchain provider joining on to…

Bollywood actor announced as NBA’s Brand Ambassador for India.   The National Basketball Association announced on Friday that Bollywood actor Ranveer Singh would be the NBA Brand Ambassador for India. Singh will…

From the likes of the Chicago Bulls and the Philadelphia 76ers to the new NBA Top Shot, Crypto firms are tapping into the money-laden NBA market. The rate at which cryptocurrency and…

Milwaukee Bucks ended a 50-year wait for an NBA title as Giannis Antetokounmpo put in a Herculean performance to help the Bucks clinch the trophy 105-98 against the Phoenix Suns. Buck’s Greek…

Five-time NBA All-Star for the Miami Heat, Jimmy Butler, has been roped in as the brand ambassador for North America by the Swiss luxury watch brand TAG Heuer. Butler’s outstanding athletic prowess,…

Basketball is amongst the most popular sports that are watched by millions of people all over the world. In the United States, it is one of the most-watched sports along with Major…

The Boston Red Sox have added LeBron James to their ownership group. According to the Boston Globe, the NBA sensation joined Fenway Sports Group as a partner this week. James’ ownership stake…

Basketball icon Kevin Durant and his business partner and agent Rich Kleiman have invested in New York esports organization, Andbox through their investment arm, Thirty-Five Ventures. The two will join the organization…

The NBA league opted to hold the 70th All-Star weekend with several years past changes due to the ongoing coronavirus pandemic. One of the most notable changes was closing the event to…