Aditya ChaudhuriOURA, the company behind the Oura Ring, a revolutionary smart ring that delivers accurate, personalised health data, insights and daily guidance into sleep, activity, readiness and recovery, has signed a partnership agreement with NBA team New York Knicks, coming on board as an Official Partner.
OURA, as per the agreement, will serve as the presenting partner of two of the Knicks’ original content series — one focusing on the importance of strength and conditioning within the organisation, with the other one featuring custom storytelling content with Knicks Guard Jalen Brunson.
OURA will also receive branding both in and outside the Madison Square Garden, including LED signage during Knicks home games and also on the digital boards outside the Knicks home arena.
David Hopkinson, President and COO, MSG Sports, commented:
“We are always searching for new and unique opportunities to engage and connect with our fans, and we loved the idea of teaming up with OURA to bring some behind-the-scenes storytelling to life. It’s an exciting partnership and we look forward to growing our relationship with this terrific, innovative brand.“
Jalen Brunson, Knicks Guard, said:
“I’m excited to work with the team at OURA to create and share content with the Oura community – specifically Knicks fans. I’ve been an Oura member for a while and this will allow me to tell great stories of my health journey with the brand. My Oura Ring helps me recover when I need it most on or off the court and also fits in with my personal style. Looking forward to more to come with OURA!“
Doug Sweeny, CMO, OURA, added:
“We’ve been focused on diversifying our media mix and boosting our awareness this year and working with partners that share our vision has truly paid off. Madison Square Garden and the Knicks are iconic brands and we’re thrilled to be working with them this season. Everyone has an opportunity to own their health and with this partnership and the content we’re creating, we’ll be able to show the impact of managing your health with OURA to a new community of potential members. We’re also fortunate enough to have Jalen Brunson from the Knicks to tell his OURA story of recovery and the impact of sleep on his game. We hope to work on more unique partnerships like this as we grow in 2024.“
