StaffHere, we have a profile for Klay Thompson that details information about his brand endorsements, sponsorships and investments.
Klay Thompson’s brand endorsement deals — Activision, Anta Sports Products, Bevel, Block Inc, Buffalo Wild Wings, Dapper Labs, Fanatics, Hasbro, Hugo Boss, Kaiser Permanente, Mercedes-Benz, PepsiCo, Shake Shack, Tissot, Waiakea Water, Subway, NERF, Panini, Cash App, BodyArmor, UberEats, Electronic Arts, Fantatics, Gillette
Current Endorsements
Activision Blizzard
Activision Blizzard, an American video game holding company based in Santa Monica, California, has a multi-year endorsement deal in place with Klay Thompson. In recent years, the 34-year-old has also shown his love for one of Activision’s most popular games “Call of Duty”.
Anta Sports Products
Anta Sports Products, a Chinese sports equipment manufacturing company, roped in the American basketball star on a 10-year endorsement deal in June 2017. As per NiceKicks.com’s Nick DePaula, Thompson’s contract with Anta will run through 2026 and could pay him up to US$80 million with various incentives as part of the agreement.
Bevel
Bevel, a men’s grooming brand, roped in the 4-time NBA champion as a brand ambassador in June 2020. As part of the multi-year deal, the 34-year-old shooting guard has featured in many marketing campaigns for the grooming brand.
Block Inc
Block, an American public company which owns various businesses within the financial sector, has a multi-year endorsement deal in place with the 34-year-old shooting guard.
Buffalo Wild Wings
Buffalo Wild Wings, an American casual dining restaurant and sports bar franchise, along with Mountain Dew Legend, announced the signing of ace basketball stars Klay Thompson and A’ja Wilson for a campaign in May 2022.
In partnership with nonprofit Project Backboard, this all-star team worked with local artists to build fun and inspiring places for youth athletes, especially local communities in San Francisco, CA and Columbia, SC, with refurbished basketball courts ahead of the holiday season.
Dapper Labs
Dapper Labs, a Vancouver-based software developer that creates blockchain-based video games and platforms including marketplaces selling non-fungible tokens (NFTs), announced in March 2023 that it has partnered with Klay Thompson and his 941 Project to curate an all-new NBA Top Shot “Game Recognize Game” NFT Pack.
Appropriately, these packs will have a 941 theme and became available to fans beginning April 7 at noon PST.
Fanatics
Fanatics, an American manufacturer and online retailer of licensed sportswear for various sports across the globe has a sponsorship deal in place with the Golden State Warriors shooting guard. However, the exact date and details of this deal weren’t made public.
Hasbro
Hasbro, the American multinational conglomerate that specialises in toy manufacturing, roped in the likes of Klay Thompson, Julian Edelman, and Sky Brown along with musician Diplo and the Mayor of Flavortown, Guy Fieri for the launch of its NERF House sequel – NERF House X, a high energy digital series in October 2020. Since then, the 34-year-old is still associated with the brand.
Hugo Boss
In October 2021, following the NBA and Hugo Boss’, a German luxury fashion house, association; the German brand roped in the Golden State Warriors shooting guard as a brand ambassador to promote its new collection line that was designed in collaboration with the NBA.
Kaiser Permanente
Kaiser Permanente, an American integrated managed care consortium, based in Oakland, California, roped in Klay Thompson as a sponsored athlete in October 2020, following a series of career-threatening injuries. Since signing the deal, the 34-year-old has featured in several promotional campaigns with the American consortium.
Mercedes-Benz
Mercedes-Benz, a German luxury and commercial vehicle automotive brand, announced the signing of Klay Thompson as a brand ambassador for its S-Class series of cars in June 2021.
Shake Shack
Shake Shack, a New York-based American fast casual restaurant chain, and Uber Eats, an online food ordering and delivery platform launched by Uber in 2014, roped in the 34-year-old Golden State Warriors shooting guard as a sponsored athlete in December 2021. Following the deal, Shake Shack launched the “Klay Trey” limited edition meals across its various outlets in association with Uber Eats.
Tissot
Tissot, a luxury Swiss watch brand owned by the Swatch Group, and the official watch and official timekeeper of the NBA, announced the signing of a partnership agreement with Klay Thompson in April 2022. As a Tissot brand ambassador, Thompson has been spotted wearing the Tissot PRX watch.
Waiakea Water
Waiakea Water, the first volcanic water and triple bottom line premium water of its kind, and one of the fastest growing beverages in the United States, roped in the three-time NBA champion as a brand ambassador in November 2021.
In the first year of this partnership with Waiakea, Thompson and the brand provided over 3,000 children’s books to those in need in Hawai’i, the Bay Area, and Klay’s hometown in Washington.
Subway
American multinational fast food restaurant chain, Subway, which specialises in submarine burgers, has been associated with the four-time NBA champion since 2018. Over the years, Thompson has appeared in several commercial campaigns for the fast food chain.
Past Deals
NERF
NERF, a toy brand formed by Parker Brothers and currently owned by Hasbro, announced the signing of a multi-year partnership deal with the Golden State Warriors shooting guard in October 2020. Following the deal, NERF released a new commercial “Nerf Klay Thompson” with Guy Fieri, Julian Edelman, Sky Brown and Diplo all featuring in the commercial.
Panini
Panini, an Italian company that produces books, comics, magazines, stickers, trading cards and other items through its collectables and publishing, had a sponsorship deal in place with the 5-time NBA All-Star. As part of the deal, the Italian company also released several Klay Thompson trading cards and sports collectables.
Cash App
Cash App, a mobile payment service that primarily operates in the United States and the United Kingdom, roped in the Golden State Warriors teammates Klay Thompson and Andre Iguodala as partners in January 2022. As part of the deal, both Thompson and Iguodala received a portion of their salaries in Bitcoin crypto tokens, while the two also donated US$1 million in Bitcoin tokens among fans.
BodyArmor
BodyArmor, an American sports drink brand owned by the Coca-Cola company, signed an endorsement deal with the 34-year-old shooting guard in February 2015. As part of the partnership, Thompson appeared in local in-store advertising campaigns, featured in social media activation, appeared at local events and helped generate awareness for the brand throughout the state.
UberEats
Uber Eats, an online food ordering and delivery platform launched by Uber in 2014, signed a partnership deal with Klay Thompson alongside fast-casual restaurant chain Shake Shack in November 2021 to launch the “Klay Trey” limited edition meal.
As part of the deal, while these items would normally cost customers US$18, UberEats users can get the Klay Trey for US$11, his iconic number with the Warriors. Lucky winners across the country who order the Klay Trey will also get special items like a mini hoop or a bucket hat with their Uber Eats delivery.
Electronic Arts
Electronic Arts, a California-based American video game company, also had an endorsement deal with Klay Thompson for its NBA2K video game series.
Gillette
Gillette, an American brand of safety razors and personal care products, owned by the multinational corporation Procter & Gamble (P&G), also had an endorsement deal in place with the four-time NBA champion.
Nike
American athletic footwear and apparel corporation, Nike was Klay Thompson’s first signature shoe brand. According to many sources, Nike used to pay the Warriors shooting guard roughly US$3 million annually. However, after his deal ended in 2014, Thompson joined the Chinese manufacturer Anta in February 2015.
Investments
Just Live CBD
Just Live CBD is an athlete-founded wellness and lifestyle activewear brand. In Mar 2021, Klay Thompson became an investor and a brand ambassador for the wellness company.
Crosschq
Founded in 2018, Crosschq is the world’s first operating system purpose-built for hiring intelligence. The company provides talent-driven organisations with an integrated data and listening platform to optimise all aspects of hiring. During one of its seeding rounds in August 2019, Golden State Warriors shooting guard Klay Thompson became an investor in the company with a US$4.1 million investment.
Dappers Lab
In March 2021, Dapper Labs, the successful startup behind NBA Top Shot, CryptoKitties and the Flow blockchain, raised US$305 million in a new funding round. The funding round, led by Coatue, included investments from legendary athletes such as Michael Jordan, Kevin Durant, Alex Caruso, Klay Thompson, Andre Iguodala, and several other professional MLB and NFL athletes.
Overtime
In April 2021, Sports media company Overtime secured a US$80 million fundraising round with major investors including Jeff Bezos’ Bezos Expeditions, musician Drake, Reddit co-founder Alexis Ohanian, and NBA stars including Devin Booker, Trae Young and Klay Thompson.
The company will use a portion of the funds to fuel its basketball league that pays 16-to-18-year players at least US$100,000 per year.
Sundae
In July 2021, San Francisco-based residential real estate marketplace Sundae raised US$80 million in Series C funding. The funding round was co-led by Fifth Wall and General Global Capital, with participation from QED Investors, Wellington Management, Susa Ventures, Founders Fund, First American Financial, Prudence Holdings, Crossover VC, Intersect Capital, Gaingels, and Oberndorf Ventures. Klay Thompson was part of a long list of individual investors that also includes teammate Andrew Wiggins.
Carbon Health
In July 2021, Multimodal healthcare provider Carbon Health closed a massive US$350 million investment round led by Blackstone’s Horizon platform. Other companies to follow suit were Atreides, Homebrew, Hudson Bay Capital, Intersect Capital, Fifth Wall, Lux Capital, Silver Lake Waterman, Dragoneer Investment Group and Brookfield Technology Partners.
Among individual investors, NBA players Klay Thompson and Khris Middleton, MLB players Nolan Arenado and Matt Chapman, MLS soccer player Weston McKinnie and former NFL player Alex Smith, Amazon Worldwide Consumer CEO David Clark, Salesforce co-founder and CTO Parker Harris and others also chipped in.
Turquoise
In July 2021, Turquoise Health, an end-to-end healthcare pricing platform, raised US$5 million in seed funding. The list of major investors includes Andreessen Horowitz, Bessemer Venture Partners, Box Group and several individual investors including ex-Athenahealth founder and current Zus Health founder Jonathan Bush, and Golden State Warriors guard Klay Thompson.
Sleeper
Sleeper, a sports fantasy startup, was able to quadruple its valuation to US$400 million after raising US$40 million in a Series C funding in September 2021 led by Andreessen Horowitz.
Other investors include General Catalyst and Birchmere Ventures, and angel investors include Golden State Warriors star Klay Thompson, through the Thompson Family Foundation, Miami Dolphins cornerback Byron Jones and former NBA star Shane Battier.
Hyperice
Founded in 2010, Hyperice is an American health technology company that designs and manufactures recovery and movement enhancement products.
In November 2021, two months after announcing a strategic shift from being a sports recovery brand to a holistic high-performance wellness one, Hyperice announced new investments from Golden State Warriors guard Klay Thompson, Boston Celtics forward Jayson Tatum, Edmonton Oilers centre Connor McDavid, four-time PGA Tour major champion Rory McIlroy, and Formula 1 driver Daniel Ricciardo.
Also part of the latest group of athlete investors were: two-time PGA Tour winner Tony Finau, St. Louis Cardinals third baseman Nolan Arenado, Oakland Athletics third baseman Matt Chapman, Los Angeles Angels outfielder Justin Upton, 11-time PGA Tour winner Sergio Garcia, 2016 World Series champion Dexter Fowler, professional BMX athlete Nigel Sylvester, trainer/performance specialist Joe Holder, and Faze Clan co-owner Nicholas “Nickmercs” Kolcheff.
Hyperice, however, did not disclose the stakes each athlete took in the company or the amount of their investments.
