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Daniil Medvedev – Sponsors | Salary | Net Worth | Rivalry | Honors | Charity Work |

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Full name – Daniil Sergeyevich Medvedev

Date of Birth – 11 February 1996

Nationality – Russian

Role – Right-Handed, Two-Handed Backhand (Defensive Baseliner)

Coach – Gilles Cervara

Current Ranking – No. 2

Highest Ranking – No. 2 (15 March 2021)

Career Earnings – US$15,958,847

Win/Loss – 177/91

ATP Titles – 10

Grand Slams – 0

 

About

Born in Moscow to Sergey Medvedev and Olga Medvedeva, Daniil is the next-gen Russian star who has already won 10 ATP singles titles at the age of 24. The unorthodox 6’6” player idolises his compatriot, Marin Safin, and is known for his strange-looking effective forehand with a little spin, making it difficult for his opponents to handle. Medvedev married his longtime girlfriend Daria in September 2018 and has revealed that his wife has played a big role in his growth.

 

Best Finishes in each Grand Slam

Australian Open: Final (2021)

Roland Garros: 2R (2021)

Wimbledon: 3R (2018, 2019)

US Open: Final (2019)

 

Style of Play

Medvedev is a defensive baseliner based on mirroring his opponent’s play. For his tall stature, Daniil possesses superior lateral movement, quickness and lung capacity. His play is based on long rallies due to his long, flat groundstrokes and the occasional drop shot to outfox his opponents.

A capable defender for his height, the Russian is able to handle pace with his deep court positioning and quickness of feet. Apart from his unorthodox and effective forehand, Daniil has a solid backhand which he hits with pace, depth and precision and is able to redirect this shot effortlessly. Medvedev also possesses a powerful serve which helps him win many free points.

 

Sponsorship & Endorsements

 

Tecnifibre – Daniil Medvedev is a brand ambassador for the Tecnifibre TFight 305 RS, but like many top pros, Medvedev uses a customised version of the model. After merging with Lacoste in 2017, Tecnifibre, alongside Medvedev, have snapped up several stars like Iga Swiatek in a bid to replicate what Babolat have managed with Rafael Nadal over the last 20 years.

Lacoste – Paris-headquartered Lacoste signed up Medvedev to an apparel deal in 2019. The Russian will don the iconic crocodile logo for another five years, as the French clothing company extended his contract through to 2026. The extension came on the back of Medvedev’s triumph at the 2020 ATP 1000 Paris Masters. “Indeed, Daniil Medvedev represents this talented young generation’s audacity, which now regularly features in the last four of the season’s biggest tournaments. His style of play and his tenacity on the court allow him to shake up the tennis world hierarchy, as he demonstrated once again last week by winning the title in Paris.” Lacoste said.

BMW – Probably the biggest endorsement deal signed by Medvedev was with BMW Russia back in 2019. Earlier this year, the German car manufacturers extended their contract with Medvedev and announced the continuation of their partnership on their official Twitter account. Stefan Teuchert, the CEO of BMW Group Russia, said, “Daniil Medvedev is an outstanding athlete. His determination, perfectionism, and speed on the court go well with the spirit of BMW M.”

Tinkoff – The Moscow-headquartered Russian online financial ecosystem roped in Daniil Medvedev in September 2019. With the announcement of their partnership, Daniil participated in Tinkoff’s advertising and marketing campaigns and promotional events as their official brand ambassador. Tinkoff is the first Russian company to associate with the athlete. Daniil said: “I’m absolutely delighted that my Russian brand partner is Tinkoff, one of the country’s most innovative, progressive and open companies. They have totally changed people’s impressions of what the bank of the future will look like.”

Bovet – With the 2019 US Open around the corner, many Swiss watchmakers were looking for potential stars to tie up on a sponsorship deal. In the end, Plan-les-Ouates-headquartered Bovet 1822 ended up with Medvedev’s signature in 2019, albeit with many citing their concerns about a potential mismatch of personalities. A press release by Bovet explained the similarities between Medvedev and Bovet CEO Pascal Duffy: “They have much in common in their respective challenges: they both have to demonstrate continuous effort, abnegation, humility.

 

Previous Deals

Lotto Sport – Before signing with Lacoste, Medvedev had a deal with Trevignano-headquartered Italian sports equipment manufacturers, Lotto Sport. Lotto were Daniil’s apparel sponsors before the French company snapped him up in 2019 in a multi-year deal. Along with Tecnifibre, Lotto Sport were Medvedev’s only other sponsors before the big Russian made his breakthrough in the later stages of 2019.

 

Rivalry

The rivalry between Daniil Medvedev and Stefanos Tsitsipas is one of anger, bitterness and animosity. The tension between the two first began at the 2018 Miami Open, with Medvedev unimpressed with Tsitsipas for taking a mid-game toilet break and not apologising after hitting the net. The Russian Star defeated Tsitsipas, but unleashed on him at the end of the game after hearing him say: “Know your place. Bull**** Russian.

Currently World No. 2, Medvedev has won six out of the seven matches against Tsitsipas, who is currently ranked sixth. Adding another layer to the tension is the fact that Tsitsipas’ mother, Julia Apostoli, is friends with Medvedev’s mother, Olga Medvedeva. Over the years, Daniil and Stefanos have continued taking jabs at each other, with Medvedev captioning one of his recent victories against the Greek star with “Oops, I did it again,” following which Tsitsipas blocked his Russian rival on all major social media platforms.

 

Significant Records

  • Played in four consecutive finals of the North American swing / US Open Series
  • One of four players to defeat the world #1, #2, and #3 to win an ATP Tour singles title.
  • The only player to defeat the world #1, #2, and #3 en route to win the ATP Finals.
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