Indian cricket franchise Delhi Capitals have announced packaged drinking water brand Bisleri as their Official Hydration Partner.
The three-year partnership will see Bisleri work with the Capitals to reach out and connect with the youth through various activations.
Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt Ltd, commented:
“Delhi Capitals is one of the top teams, enthralling audiences over the years with their high-octane performance. Our collaboration with Delhi Capitals is central to our advocacy of the importance of hydration and staying fit and healthy. With this association, we have now partnered with three of the leading sports franchises in the country.“
Dhiraj Malhotra, Chief Executive Officer of the Delhi Capitals, said:
“We are delighted to have Bisleri on board as our hydration partner for the next three IPL seasons. A household name, and one of the most trusted brands in the packaged drinking water industry, Bisleri is a fantastic addition to the Delhi Capitals family. We welcome them aboard and look forward to a long and fruitful association.“
Shekhar Banerjee, Chief Client Officer & Office Head, West, Wavemaker India, added:
“The collaboration marks the continuation of Bisleri’s 50-year legacy with India’s most followed league. Our narrative of hydration during the cricket season continues here. We are extremely delighted to be a part of this association.“
Aside from its partnership with the Delhi Capitals, Bisleri has also teamed up with the Mumbai Indians for the upcoming season of the Indian Premier League.
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