Cricket News

Delhi Capitals team up with Joy Personal Care

Indian cricket franchise Delhi Capitals have announced a new partnership with personal care brand Joy Personal Care. The agreement will see Joy Personal Care join as an Associate Partner of the New Delhi-based franchise and will have its logo present on the team jersey’s left-arm sleeve. 

As part of the deal, Capitals players Meg Lanning, Jemimah Rodrigues and Shafali Verma will also become Joy Personal Care’s brand ambassadors.

Dhiraj Malhotra, CEO, Delhi Capitals, commented:

We are absolutely delighted to have Joy Personal Care on board as our associate sponsor. Joy Personal Care has always focused on empowering the women of India and therefore it’s only fitting that we associate with the brand as we start our journey in women’s franchise cricket.

Poulomi Roy, Chief Marketing Officer, RSH Global, said:

At Joy Personal Care, we are excited to be sponsoring women in sports to be an enabler in their journey while they break the glass ceiling. We believe that this partnership will inspire more women to join sports and challenge the societal boundaries that have been imposed on them. We aspire to create a lasting impact on the world and to drive forward the gender neutrality movements.

Sunil Agarwal, Chairman, RSH Global, added:

We are proud to be associating with one of the top T20 women’s cricket teams -Delhi Capitals. Joy Personal Care, a brand committed to empowering women, is delighted to extend support to inspiring women players. We believe in their passion and skill, and we are thrilled to be part of their journey as they break boundaries on the sports field. We are confident that our brand’s aspiration to empower women will be further strengthened by this collaboration.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

9 hours ago

Juan Mata invests in San Diego FC

Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…

9 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

17 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

17 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

17 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

18 hours ago