Indian cricket franchise Delhi Capitals have announced a new partnership with personal care brand Joy Personal Care. The agreement will see Joy Personal Care join as an Associate Partner of the New Delhi-based franchise and will have its logo present on the team jersey’s left-arm sleeve.
As part of the deal, Capitals players Meg Lanning, Jemimah Rodrigues and Shafali Verma will also become Joy Personal Care’s brand ambassadors.
Dhiraj Malhotra, CEO, Delhi Capitals, commented:
“We are absolutely delighted to have Joy Personal Care on board as our associate sponsor. Joy Personal Care has always focused on empowering the women of India and therefore it’s only fitting that we associate with the brand as we start our journey in women’s franchise cricket.“
Poulomi Roy, Chief Marketing Officer, RSH Global, said:
“At Joy Personal Care, we are excited to be sponsoring women in sports to be an enabler in their journey while they break the glass ceiling. We believe that this partnership will inspire more women to join sports and challenge the societal boundaries that have been imposed on them. We aspire to create a lasting impact on the world and to drive forward the gender neutrality movements.“
Sunil Agarwal, Chairman, RSH Global, added:
“We are proud to be associating with one of the top T20 women’s cricket teams -Delhi Capitals. Joy Personal Care, a brand committed to empowering women, is delighted to extend support to inspiring women players. We believe in their passion and skill, and we are thrilled to be part of their journey as they break boundaries on the sports field. We are confident that our brand’s aspiration to empower women will be further strengthened by this collaboration.“
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