Deportivo Alavés sign shirt sponsorship deal with LEA

Deportivo Alavés have announced a sponsorship deal with with LEA, making the local cosmetics and personal care company their primary jersey sponsor for the 2022–23 season. The Álava-based business returns to support Deportivo Alavés having previously served as their jersey sponsor for the 2016–17 season.

LEA joins the Deportivo Alavés sponsorship portfolio that also includes Puma, Sorare, OK Mobility, CaixaBank, Ingevel, Coca-Cola, Ambar, Integra Energía, Fagron and Eldeco Group.

Commenting on the deal, Felix Lascaray, LEA Chief Executive, said:

“Deportivo Alavés is one of the flags of our capital, as is our LEA brand, a hallmark of an industrial, entrepreneurial territory that seeks expansion for the benefit of all.“

Haritz Kerejeta, Chief Executive of the Baskonia-Alavés Group, added: 

“This sponsorship has an economic component but, above all, it has a sentimental aspect that brings us together with our roots, binds us even more to the territory and generates a special illusion for us to add between two firms so deeply rooted and loved in Vitoria and in Álava.“