DFB partners with Klarna

The German Football Association (DFB) has announced a partnership agreement with online payment services firm Klarna, which thus becomes a Commercial Partner of the Germany men’s national football team.

The multi-year deal, set to last until the end of 2026, will grant Klarna branding visibility on advertising hoardings during the the team’s home games and also advertising rights across the team assets.

Holger Blask, the DFB’s managing director of sales and marketing, commented:

“Klarna is a global player with its roots in Europe and is well-known for its innovative technologies and security in online transactions. We look forward to a dynamic partnership with a rapidly growing tech company as a partner of the men’s national team.”

Dominic Hoffmann, head of Northern and Central Europe at Klarna, added:

“The DFB is the largest sports federation in the world, and the national team is the focus of the entire country – and not just for this summer. We are proud to be an official partner of the DFB and the national team and to be able to showcase our brand on such a big stage. At Klarna, we want to make the way people shop and pay easier and more seamless, and our aim is to change society through innovation. Likewise, the DFB is committed to taking innovative approaches to football. We look forward to moving into the future together with the DFB and we will be launching our first joint ventures as early as this summer’s European Championships.”