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DFB partners with Klarna

DFB partners with Klarna

May 18, 2024

The German Football Association (DFB) has announced a new partnership with online payment services firm Klarna, who will join as a Commercial Partner of the German men’s national team. The multi-year deal lasts until the end of 2026 with Klarna getting branding visibility on advertising hoardings during the games and also advertising rights across the men’s team.

Holger Blask, the DFB’s managing director of sales and marketing, commented,

“Klarna is a global player with its roots in Europe and is well-known for its innovative technologies and security in online transactions. We look forward to a dynamic partnership with a rapidly growing tech company as a partner of the men’s national team.”

Dominic Hoffmann, head of Northern and Central Europe at Klarna, added,

“The DFB is the largest sports federation in the world, and the national team is the focus of the entire country – and not just for this summer. We are proud to be an official partner of the DFB and the national team and to be able to showcase our brand on such a big stage. At Klarna, we want to make the way people shop and pay easier and more seamless, and our aim is to change society through innovation. Likewise, the DFB is committed to taking innovative approaches to football. We look forward to moving into the future together with the DFB and we will be launching our first joint ventures as early as this summer’s European Championships.”

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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