Sports betting firm Parimatch has roped in Indian rapper Vivian “DIVINE” Fernandes as its global brand ambassador.
The partnership will see DIVINE become the face of the brand and work together with Parimatch on various fan engagement activities worldwide. The two will also work on promoting Indian hip-hop culture across the globe, with the partnership “embracing one’s unique identity in the pursuit of excellence”.
The Mumbai-based rapper joins the brand which is currently acting as a Regional Sponsor of the Argentine Football Association as well as the Title Sponsor of Caribbean Premier League franchise Antigua & Barbuda Falcons.
Speaking about teaming up with Parimatch, DIVINE said:
“I’m thrilled to be teaming up with Parimatch. It’s all about taking chances and going beyond what you think is possible-something I’ve always believed in. I didn’t just dream about success, I followed my passion and embraced every opportunity along the way. Parimatch and I are here to remind everyone that if you stay brave and true to yourself, you can make your boldest dreams come true. Can’t wait to see where this journey takes us!“
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