American sports betting company DraftKings has roped in LA Lakers forward LeBron James as a brand ambassador on a multi-year deal.
The NBA legend will work with DraftKings on National Football League (NFL) and other key tentpole events.
Speaking about getting James on board, Jason Robins, CEO and Co-founder, DraftKings, said:
“Welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honour and privilege. We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings, while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come.“
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