Aditya ChaudhuriThe Betway SA20 has roped in fantasy sports platform Dream11 as the Official Fantasy Sports Partner for the second season, which gets underway from January 10, 2024. SA20 hopes to reach out to wider audiences through their partnership with Dream11 and tap into Dream11’s user base.
Graeme Smith, League Commissioner, Betway SA20, said,
“It’s a huge coup for us to welcome Dream11 to our stable as our ‘Fantasy Sports Partner. This partnership is the coming together of two dynamic platforms that share a commitment to delivering unparalleled entertainment to cricket fans. With Dream11’s extensive user base and influence in India, we see incredible potential to engage with fans and have a platform to enhance the engagement of fans with SA20.”
Vikrant Mudaliar, Chief Marketing Officer, Dream11, added,
“Partnerships are core to our strategy and have played a key role in Dream11 becoming the world’s largest fantasy sports platform. We are excited to join forces with SA20, a league known for its thrilling and entertaining cricket. Through this partnership, we aim to reach new users and help them engage with the sport that they love. Together, we look forward to offering fans an unparalleled fantasy sports experience during the upcoming SA20 Season 2.”
