ESL FACEIT Group’s gaming brand DreamHack has announced a new partnership with JBL. The partnership will see JBL serve as the Official Peripheral Partner of DreamHack and will partner with the brand for the upcoming three DreamHack festivals: DreamHack Atlanta, DreamHack Winter and DreamHack Valencia.
The partnership will also see JBL host the third annual JBL Quantum Cup, which is a three-day gaming event aiming to unite the professional gamers and the fans. DreamHack Atlanta and DreamHack Winter will host the JBL Quantum Cup qualifiers, while the finals will be held during DreamHack Valencia.
JBL will also give fans the chance to try out its Quantum headsets during the three events. JBL ambassadors, along with 100 Thieves members BrookeAB, NiceWigg, Enable and JHB, will also live-stream the JBL Quantum Cup on their respective Twitch channels.
Michael Craig, Senior Director of Global Marketing at HARMAN, said:
“We are excited to partner up with DreamHack for this year’s JBL Quantum Cup and bring gamers around the world a hybrid experience. We invite all-level gamers to participate in live, in-person gaming experiences – levelling up the playing field with $200,000 in cash prizes and giveaways.“
DreamHack Atlanta will be held in Atlanta between November 18 and 20, 2022.
DreamHack Winter will be held in Jönköping, Sweden, between November 24 and 27, 2022.
DreamHack Valencia will be held in Valencia between December 9 and 11, 2022.