EA SPORTS FC inks deal with UEFA

EA SPORTS FC have announced a new partnership agreement with UEFA and will become the Title Partner of UEFA’s Women In Football Leadership Programme (WFLP).

The WFLP is built to advance the ‘careers of women capable of influencing the football industry, both today and in the future. The programme has been running since 2014, benefitting over 240 women so far.’ EA SPORTS FC most recently has announced various partnerships and initiatives to support the women’s game including EA SPORTS Women’s Football Summit in 2022, at which a number of initiatives were announced, as well as this year’s addition of women into Ultimate Team™ in EA SPORTS FC 24.

Andrea Hopelain, GM & SVP of Publishing at EA SPORTS, commented,

“Women’s History Month is all about celebrating the achievements of women and what better way for us to do this than partner with UEFA to support this fantastic programme. In line with this year’s Women’s History Month theme of inspiring inclusion, we’re really proud to be paving the path for women within our organisation and the wider industry to become leaders in the world of football.”

Thomas Junod, Head of the UEFA Academy, added

“We are thrilled to welcome EA SPORTS FC as the new presenting partner for our well-established UEFA Women in Football Leadership Programme. This unparalleled initiative champions the advancement of women poised to shape the future of football, offering a dynamic platform for exchange, networking, and empowerment. The inclusion of participants from EA SPORTS will inject fresh, innovative ideas and perspectives into our conversations.”