Aditya ChaudhuriThe England and Wales Cricket Board (ECB) has announced a three-year extension of its partnership with online trading platform IG Group, which will, therefore, continue on as its Official Investment Platform and support its men’s and women’s national teams.
IG Group will have its logo featured on the sleeves of the England men’s national cricket team’s Test, ODI and T20I shirts. It will also commit to investing in grassroots initiatives through the Net Gains Fund.
The extended deal is reportedly going to bring about a total commitment of over £1 million in joint investment by 2027 from both the ECB and IG Group.
Speaking about the extension, Russell James, Sales & Marketing Director, ECB, said:
“The ECB is determined to keep making progress in making cricket more accessible to more people. Through our work with IG, we are already making a difference, and this year we will be reaching new communities who may not have had the opportunity to play before. We are thrilled to have extended our partnership, which will see more than £1 million jointly invested to take cricket to under-served communities?by?2027.”
Sharon Manikon-Deane, Head of UK, IG Group, added:
“Over the last three years, we’ve made positive strides in our commitment to invest in the future of English cricket and this new agreement with the ECB will help to strengthen that even more. IG is about helping individuals achieve and aspire for more, instilling the skills and confidence they need to succeed in the financial markets, which is why we’re delighted to be leading the Net Gains initiative.“
