The England & Wales Cricket Board (ECB) has announced that Metro Bank will become the Official Title Partner for One Day Cricket. The announcement comes shortly after Metro Bank announced that it would support the growth of women’s and girls’ cricket in England and Wales.
Metro Bank becomes the title partner of the England women’s and men’s domestic one-day cricket competitions, which include the Rachael Heyhoe Flint Trophy (presented by Metro Bank) and the (Metro Bank) One Day Cup.
Metro Bank also becomes the title partner of the ODIs—getting underway from September 2023—for both the England women’s and men’s national cricket teams.
Danielle Lee, Director of Brand and Marketing at Metro Bank, commented:
“We are excited by this extension to our partnership with the ECB, as it provides us with an enhanced platform to drive our agenda as the Champion of Women’s & Girls’ cricket. We are committed to breaking down boundaries and creating supportive and inclusive spaces to enable more women and girls to thrive within their local communities. This additional partnership will allow us to make a bigger impact, more quickly.“
Jos Buttler, England men’s national white-ball cricket team captain, said:
“It’s great that Metro Bank is extending its partnership with English cricket. With the ICC World Cup just a few months away, there’s no better time to be coming on board, and I can’t wait to step up our 50-over preparations with the series against New Zealand and Ireland in September.“
Heather Knight, England women’s national cricket team captain, added:
“Metro Bank has already shown its commitment to growing the game as our first Champion of Women’s and Girls’ Cricket, and it’s great to see them deepening the partnership. With their support we want to inspire more fans to watch and more kids to pick up a bat and ball and get involved in the game themselves.“
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