England and Wales Cricket Board (ECB) joins forces with Rothesay

The England and Wales Cricket Board (ECB) has signed a multi-year partnership agreement with UK-based pensions insurance specialist Rothesay, which has come on board as an Official Partner of the England national cricket team. 

The partnership will officially get underway on July 10, 2024, when England will host the West Indies, with Rothesay set to enjoy branding presence at not only the men’s team’s games but also the women’s team’s home matches across all three formats.

Rothesay will also work with the ECB on various fan engagement activities. 

Also read: England and Wales Cricket Board (ECB) Sponsors 2024

Speaking about the Rothesay deal, Tony Singh, Chief Commercial Officer of the England and Wales Cricket Board, commented:

“We are delighted to welcome Rothesay as our new title partner for Test Match cricket in England and Wales. With record viewing and attendance figures last year, Test cricket has never been more popular, and I am thrilled that Rothesay have endorsed our vision for growing the game across all formats. I look forward to seeing their brand proudly displayed at a series of iconic matches over the next few years, including Jimmy Anderson’s final Test next week, The Ashes in 2027 and the first ever England Women’s Test Match to be held at Lord’s.”

Tom Pearce, Chief Executive Officer at Rothesay, said:

“We are very excited to partner with the ECB and to become title sponsor of Test Match cricket. Rothesay is purpose-built to provide security for UK pensioners, we are delighted that we can also help to secure the future of Test cricket aiming to inspire all generations by making cricket a game for everyone.”