The England and Wales Cricket Board (ECB) has announced a multi-year partnership agreement with Indian sports and lifestyle company RISE Worldwide.
The partnership, set to run until the end of 2026, is built for “exclusive digital and virtual inventory sponsorship sales in India for select upcoming marquee series to be played in England”.
The series covered in the partnership will include the five ODI and three T20I series between England and Australia this year, five Test matches between England and India next year, and the three ODI and five T20I series between England and India in 2026.
Also read: England and Wales Cricket Board Sponsors
Speaking about the RISE Worldwide deal, Tony Singh, Chief Commercial Officer, ECB, commented:
“The market in India presents huge opportunities and we are excited to explore unique digital and virtual sponsorship sales in the country with RISE. By combining our expertise, we are looking forward to unlocking innovative opportunities for brands to interact with India’s passionate cricketing fan base.“
Nikhil Bardia, Head of RISE Worldwide, added:
“Given our expertise in enabling strong brand properties through impactful interventions, the growth of digital and virtual inventory is the next step to build more value. We are committed to identifying customised avenues tailored to ECB’s brand partners to engage with their target demographics in India. The association also enables us to push the boundaries of possibility, and deliver unparalleled value to fans and sponsors alike.“
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