This article contains information about professional freestyle skier Eileen Gu’s brand endorsement deals.
Anta Sports Products is a Chinese sports equipment-manufacturing multinational corporation. It is the largest sports equipment manufacturer by revenue and behind only Nike and Adidas in terms of sales of overall sporting goods.
In January 2020, the Jinjiang-based company signed a multi-year endorsement deal with Gu, on-boarding her as a brand ambassador.
Bosideng International Holdings is the largest clothing company in China. In September 2022, it roped in Gu as a global brand ambassador. Since then, Gu has been seen working on many commercial and social media campaigns for the brand.
The Swiss luxury watchmaker announced a multi-year partnership agreement with Gu in August 2021, on-boarding her as a brand ambassador.
French luxury fashion house Louis Vuitton roped in Gu as a global brand ambassador in October 2021. Following the deal, Gu starred in LV’s December 2021 campaign for its “Twist” bags.
The Austrian multinational private conglomerate roped in Gu as a brand ambassador in November 2019. The 20-year-old has since been seen in several Red Bull commercial campaigns while also having her own documentary series titled “Everyday Eileen”, which highlights her journey through the 2020/21 season.
American luxury jewellery and specialty design house Tiffany & Co. announced a multi-year endorsement deal with Gu in June 2021. She made her debut for the brand for its “Give Me the T” campaign.
The American lingerie, clothing and beauty retailer roped in Gu as a brand ambassador in June 2021 for its “VS Collective” campaign, in which Gu featured alongside Adut Akech, Amanda de Cadenet, Megan Rapinoe, Paloma Elsesser, Priyanka Chopra Jonas and Valentina Sampaio.
The “VS Collective” works to create new associate programmes, product collections, content and rally support for causes vital to women.
Faction Skis, a Switzerland-based manufacturer of freeride skis, poles and skiing-related products, roped in Gu as a brand ambassador in November 2019, the same week she signed the Red Bull deal.
Gu has been associated with Italian luxury fashion house Fendi since 2021.
One of the most famous, successful and recognisable brands in the world, Italian fashion house Gucci also has Gu on board as a brand ambassador.
Luckin Coffee, a Chinese coffee roastery and chain of coffeehouses, signed a multi-year partnership agreement with Gu in 2020, on-boarding her as a brand ambassador.
Bank of China, a majority-state-owned commercial bank, roped in the two-time Olympic gold medallist as a global brand ambassador in 2021.
A division of American automobile manufacturer General Motors (GM), Cadillac signed a sponsorship agreement with Gu in September 2021. As per the deal, Gu became an official brand ambassador of the company in China.
China Mobile, a Chinese state-owned mobile telecommunications company, signed a partnership agreement with Gu in February 2022 following her success at the Beijing Olympics.
Therabody, a developer of medical devices for targeted vibration therapy and pain relief, announced the signing of Gu as a brand ambassador in October 2021.
3Trees, a group of 33 wholly- and majority-owned companies providing green construction materials and services, roped in Gu as a brand ambassador in May 2022.
Beats by Dre, an American consumer audio products manufacturer, roped in Gu in July 2021, ahead of her Beijing Winter Olympic Games participation.
JD.com, the largest retailer in China, roped in Eileen Gu as a brand ambassador in January 2022.
Esteé Lauder, an American multinational cosmetics company, signed an endorsement deal with Gu in 2021.
Mengniu Dairy, a leading manufacturer of milk, yoghurt and other dairy products in mainland China, signed a partnership agreement with Gu in February 2022, on-boarding her as a brand ambassador.
The People’s Insurance Company of China, a state-owned insurer operating in mainland China, also has a sponsorship deal in place with Gu.
The Kohler, Wisconsin-headquartered American manufacturer of furniture, cabinetry, tile, engines, generators and plumbing products, joined hands with Gu in September 2021, on-boarding her as a global brand ambassador.
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