US-based hydration beverages brand Electrolit has been announced as the Official Hydration Beverage partner of the 2024 Miami Open, which is scheduled to be held between March 17 and 31.
The Miami Open is operated and owned by IMG and is one of the nine Masters 1000 Series events on the ATP calendar.
Jake Sloan, Senior Marketing Director, Electrolit, commented:
“Being part of the Miami Open presented by Itaú with world-class tennis on display is history in the making for Electrolit. As a brand deeply invested in promoting active lifestyles and hydration among athletes, fitness enthusiasts and everyone else in between, Electrolit will be a welcomed refreshing presence as hundreds of thousands of fans gather to experience everything the Miami Open has to offer, both on and off the court.”
Josh Ripple, SVP of Tennis Events, IMG, added:
“We are delighted to welcome Electrolit as a premier sponsor of the 2024 Miami Open presented by Itaú. Providing proper hydration is pivotal for the players competing and we are proud to showcase and offer Electrolit as part of the Miami Open experience.“
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