The collaboration includes the England Men’s, Women’s and Disability teams as they capture “refreshing moments” from the summer of cricket.
The leading shower and bathing brand in the UK, Radox, has announced a new sponsorship partnership with England and Wales Cricket Board (ECB), the country’s governing body for cricket.
The renowned Radox brand will run a campaign at sporting events around the country to advertise the freshly relaunched shower gel line as a result of the collaboration, which includes the men’s, women’s and disability England teams.
Radox will keep highlighting the most memorable cricket moments of the summer via England Cricket’s social media outlets. For a chance to win tickets in advance to both the men’s and women’s Ashes, the company is inviting fans to submit their best series moments.
Russell James, Sales & Marketing Director, ECB, stated,
“We’re delighted to announce this new partnership with Radox. We have partnered with Unilever for numerous seasons now and, as we eagerly anticipate the upcoming Men’s and Women’s Ashes, there is no better time for one of their top performing brands, Radox, to join up with the sport to help amplify their new shower gel range.”
Chris Barron, General Manager, Personal Care, Unilever UK & Ireland, commented,
“We’re so excited to see Radox partner with England Cricket. We feel there is a great fit between the two; Radox was founded back in 1908 with the objective to ease the fatigue of weary bodies and minds. Fast forward to today, Radox stands for helping people find a moment of recovery and restoration within their daily cleansing routine through the transformative power of fragrance and mineral therapy. We’re looking forward to supporting all of England’s players and keeping them refreshed over the season!”
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