EREDIVISIE SPONSORS

Here are the sponsors for Eredivisie – the Dutch top flight.
FOUNDED – 1956

SOCIAL PARTNER

VriendenLoterij (Friends lottery) – The Dutch lottery has been the official Social Partner of the Eredivisie since 2005. Participation in the lottery allows fans to contribute to their football club’s youth academies. The partnership sees VriendenLoterij and Eredivisie work on several social ventures, with the former also enjoying a strong branding presence across the latter’s physical and digital assets.

MAIN SPONSOR

KPN – The Rotterdam-headquartered Dutch telecom company is the main sponsor of the Eredivisie since the 2017-18 season. KPN first partnered with the Dutch top flight in 1990 in an association that lasted twelve years. KPN then returned as an official sponsor of the league in 2014, before becoming the main sponsor three years later. The sponsorship grants KPN extensive brand exposure across Eredivisie’s physical and digital assets. The deal currently runs until the end of the current season.

OFFICIAL SUPPLIERS

BrandLoyalty – BrandLoyalty is a loyalty program company that operates within the food retail industry. It specialises in creating tailor-made loyalty concepts for brands.BrandLoyalty serves as an Official Supplier to the Eredivisie since March 2019. The deal grants the company exclusive rights to offer Eredivisie-themed loyalty programs to the Dutch retail market. BrandLoyalty also enjoys a strong branding presence across the league’s digital and physical assets. This deal currently runs until the end of the 2020-21 season.

Deliveroo – The Dutch arm of the British food delivery service serves as the Official Food Delivery Partner to the Eredivisie since March 2020. As per the deal, Deliveroo works with the local restaurants to create bespoke football dishes, as well as offer exclusive matchday experience opportunities to the Eredivisie fans. It also enjoys a strong branding presence across the league’s digital and physical assets.

De Telegraaf – Dutch daily morning newspaper De Telegraaf serves as an Official Supplier to the Eredivisie since 2011.De Telegraaf serves as a trusted purveyor of all news and happenings concerning the Dutch top flight. It also enjoys a strong branding presence across the league’s digital and physical assets.

Radio Veronica – The Dutch commercial radio station serves as an Official Supplier to the Eredivisie since the 2017-18 season. The deal sees Veronica offer exclusive matchday opportunities to Eredivisie fans, as well as air music and news sessions dedicated to the Eredivisie clubs. Veronica also enjoys a strong branding presence across the league’s digital and physical assets.

SportDirect – The Dutch online sports equipment retail store also serves as an Official Supplier to the Dutch top flight. The deal grants SportDirect branding rights across the league’s digital and physical assets.

MEDIA PARTNERS

FOX Sports – FOX Sports holds the broadcasting rights for Eredivisie’s matches since 2013 in a deal that currently runs until the end of the 2024-25 season.

Nederlandse Omroep Stichting (NOS) – The Hilversum-based news and sports oriented public broadcaster also serves as an official Media Partner to the Eredivisie. NOS provides regular coverage and highlights packages for the Dutch top flight’s weekly round of fixtures.

OFFICIAL MATCH DATA SUPPLIER

Opta – The British sports analytics company is the Official Match Data Supplier of the Dutch top flight. Opta is tasked with providing data, analytics and pertinent tools and widgets that make part of the Eredivisie broadcasting and fan engagement package. It also enjoys a strong branding presence across the league’s digital and physical assets.

Written By
Anshuman Joshi