Norwegian professional footballer and Manchester City forward Erling Haaland has been roped in as an Official Global Brand Ambassador by home appliances producer Midea.
The partnership deepens Man City’s ties with Midea, the Beijiao-based Chinese home appliance company having had a global partnership agreement in place with the club since January 2020.
As a Midea brand ambassador, Haaland will headline various campaigns for the brand and also take part in the merchandise giveaways and other digital projects.
Eric Wang, President, Midea Group’s Smart Home Business, said:
“Erling Haaland is a household name, a player the entire world is looking at and talking about. He is so humble yet so powerful, and at 23 years old has such a potential to still be unleashed – similar to our Midea brand. We’re so delighted to kick off our partnership with him today.”
Haaland added:
“Midea are a proud partner of Manchester City and I’ve enjoyed being part of campaigns during my time with the club so far. I’ve noticed the Midea logo across the Etihad Stadium and having learned about their size and ambitions, I am pleased to become a Global Brand Ambassador today. The first video we shot a few weeks ago was really fun and I am looking forward to working together moving forwards.”
Playoff aspirants Delhi Capitals will play bottom of the table UP Warriorz in Match 20…
British Formula One team Aston Martin have inked a new multi-year partnership agreement with functional…
The Gujarat Giants will meet a resurgent Mumbai Indians in a crucial game for both…
Reigning Formula One Constructors' champions McLaren Racing have signed a new multi-year partnership with PUMA,…
American Formula One team Haas have announced a partnership expansion with global supplier of advanced…
British Formula One team Williams Racing have recently announced that their Driver Academy member Victor…