Delhi-based sports tech & events startup, Hudle, has roped in Indian cricketer Ajinkya Rahane as its brand ambassador. Currently playing for Delhi Capitals in IPL 2020, apart from being the startup’s face, Ajinkya will also serve the brand as an advisor. He will help Hudle with his strategic input experience, which has brought him glory in the cricketing field. Ajinkya Rahane is also sponsored by ELSA Corporation, MeraKisan, and CEAT.
The company’s CEO and founder, Suhail Narain said, “We are thrilled to have Ajinkya on board. His association with Hudle will be instrumental in spreading the idea of playing sports to a wider audience. He will also help us in identifying and unlocking new opportunities as a strategic partner.”
Ajinkya Rahane is intrigued and excited to be the part of this venture. He said, “I strongly believe that sport should be a way of life and people of all ages and skill levels should play.” He went ahead to say, “It is one of the most engaging and fun ways of keeping fit. Easy access to facilities, events, and coaching that Hudle provides will encourage more adults to play. I am really excited to work with team Hudle and be a part of their journey.”
Hudle is a digital platform for sports enthusiasts that uses technology to make sports activities accessible. It also allows players to book sports venues and fitness sessions. The company has been a massive success among its customers. It has grown by over six times in the last year.