Everton FC announce Stake partnership extension

Everton Football Club have announced a multi-year extension of their partnership with online casino brand Stake, which will thus become their new Official Sleeve Partner.

The partnership, starting with the 2026/27 season, will move the Stake logo from the front of the Toffees’ matchday shirt to its sleeve, while the online casino will continue enjoying branding exposure across Everton’s matchday and digital channels as well as at their home grounds, Hill Dickinson Stadium and Goodison Park, and training complex, Finch Farm.

Andrew Middleton, President of Business Operations, Everton FC, commented:

“Stake has been a major supporter of Everton over the past four seasons and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio. It also provides continuity with a partner that understands the Club, our supporters and the global reach of Everton Football Club. As we continue to build commercial momentum, this agreement demonstrates the value partners see in Everton, our new stadium and the direction of the Club. We are pleased to see our relationship with Stake evolve and look forward to continuing to work together across the coming seasons.”

Akhil Sarin, Chief Marketing Officer, Stake, added:

“Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognised clubs. Stake is built around sport, entertainment and culture. The partnerships we choose are deliberate, ambitious, built on innovation and a genuine connection to our global communities. Over the past four years, Everton has provided Stake with a powerful platform to connect with audiences around the world, and we have valued the opportunity to support the Club during a landmark period in its history. We look forward to building on the partnership as Official Sleeve Partner and to continuing to work with Everton to deliver engaging content, experiences and activations for fans.”