Everton FC team up with Seat Unique for new home stadium

Everton Football Club have roped in ticketing and hospitality platform Seat Unique as their Official Match-by-Match Premium Ticketing Partner.

The deal will see the London-based company provide “premium match-by-match and event sales for the bars, restaurants and experiences” at Everton’s new home ground, which is set to be called the Hill Dickinson Stadium after an agreement with the eponymous Liverpool-based commercial law firm.

Seat Unique will also serve as a Founding Partner of the Hill Dickinson Stadium, which will be the new home ground of the Everton men’s first team from the 2025/26 season, replacing Goodison Park. 

Fans will be able to buy match-by-match access to cinematic “loge” seating, described by the club as “enclosures with four reclining cinema-style seats and private TV monitors for highlights and replays.” This package will also include behind-the-scenes stadium tours and player meet-and-greets.

On the partnership with Seat Unique, Angus Kinnear, Everton FC CEO, commented:

“Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be. Huge demand has already led to seasonal premium memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025/26 Premier League season — and we already have a strong pipeline of match-by-match interest. Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.“

Robin Sherry, Founder and CEO of Seat Unique, added:

“Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton. We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at Hill Dickinson Stadium. The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.“