Electric off-road racing series Extreme E has renewed its partnership with tyre manufacturer Continental, which will thus continue on as the series’ Official Tyre Supplier and Founding Partner.
Continental is donating around 400 square metres of rubber paving stones made from Extreme E racing tyres to build a basketball court in Hanover, Germany, as part of the deal to highlight its sustainability efforts.
The fourth Extreme E season gets underway from February 17, 2024, in Jeddah, Saudi Arabia.
Ali Russell, Managing Director, Extreme E, commented:
“We are thrilled to extend our partnership with Continental, not only as our founding partner but it is an organisation that shares our commitment to environmental sustainability and innovation. Continental’s continued dedication to creating bespoke tires that perform exceptionally in the world’s harshest terrains aligns perfectly with our mission to drive change through motorsport. Their unwavering support plays a pivotal role in the success of Extreme E and the message we aim to convey.“
Claudio Toldi, Head of Marketing Communications EMEA, Continental, said:
“We are looking forward to entering another exciting season together with Extreme E. With our tire, the Extreme E CrossContact, we guarantee the participating teams perfect performance on all kinds of surfaces and challenges, no matter where the races take place. The electric off-road racing championship series is the ideal platform for us to test new tire technologies and developments before their series launch for the passenger car sector. In 2022, for example, we tested our ContiRe.Tex technology for the first time in the Extreme E tire.“
Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…
Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…
Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…
Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…
Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…
Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…