Formula One announces Coupang Play partnership extension

Formula One has announced a multi-year extension of its partnership with Seoul-based streaming service Coupang Play.

Coupang will thus remain the exclusive broadcaster of F1 in South Korea. The partnership extension will see the streaming service offer 4K ultra-high-definition broadcast of every Grand Prix session.

Additionally, Coupang is expanding its on-site live production offering and will send a team to ten Grands Prix next year. The Yoon Jae-soo-led team will deliver “in-depth analysis, exclusive driver interviews and special features”.

Formula One and Coupang initially teamed up ahead of the 2023 F1 season.

Michaella Snoeck, Head of Media Rights at Formula One, commented:

“Coupang Play has been an exceptional partner, playing a pivotal role in driving the growth of Formula 1’s popularity in South Korea.  Its bold, convention-defying approach aligns seamlessly with F1’s innovative spirit, and we look forward to continuing this exciting journey together.”

John Lee, Head of Sports at Coupang Play, added:

“At a time when the F1 fan base in Korea is growing rapidly, our long-term partnership with F1 marks a significant milestone. Through this collaboration, Coupang Play aims to help F1 connect with more fans in Korea and deliver its unique value to our customers. We look forward to working closely with F1 to capture and share the excellence and excitement that defines Formula 1.”