Formula One has announced a multi-year partnership extension with The Cruise Division of the MSC Group, which will see MSC Cruises remain a Global Partner of the series until 2030.
MSC Cruises will continue to hold rights for race titles, trackside branding, and hospitality activations as part of the renewal. The Cruise Division’s other brand, Explora Journeys, will also enjoy branding via signage packages at select races.
Additionally, MSC Cruises and Formula One will work on various fan experiences and fan events.
On the renewal, Stefano Domenicali, President & CEO of Formula One, said:
“The early extension of our partnership is a symbol of the strength of the relationship between our two organisations who share a passion for innovation, entertainment, travel, and incredible experiences. This weekend in Monaco, we will take our partnership to the next level with EXPLORA II in Port Hercule, placing Explora Journeys at the centre of one of the most iconic races on the calendar. I would like to extend a huge thank you to Pierfrancesco Vago and the team at The MSC Cruise Division for their passion and commitment to our partnership that continues to grow and bring both our brands to a growing global audience. I look forward to working together for many years to come.“
Pierfrancesco Vago, Executive Chairman of The MSC Cruise Division, added:
“Over the last three years, our partnership with Formula 1 has gone from strength to strength. This season sees MSC Cruises as title sponsor of three Grand Prix races, and Explora Journeys is hosting fans on board EXPLORA II in Monaco offering arguably one of the best positions for any race fan this weekend. Our partnership is founded on a shared dedication to excellence, innovation, and teamwork, building the future of our industries to leave a lasting legacy for generations to come. Today we are proud to announce that we are extending our agreement as Global Partner of Formula 1 until the end of the 2030 season meaning that fans can experience more from MSC Cruises and Explora Journeys on track and beyond for many more seasons to come.“
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