F1 inks new deal with Playseat

Formula One have announced a new multi-year partnership with racing simulator brand Playseat who will be producing exclusive F1 licensed racing products for gamers and sim racers. 

Emily Prazer, Chief Commercial Officer at Formula One, commented,

“We are always looking for new ways to bring Formula 1 to our audience, whether that’s by creating unforgettable moments at a Grand Prix or engaging with the sport away from the track. Our partnership with Playseat will provide gamers with a bespoke, innovative, and realistic racing experience to bring the action a step closer to home.”

Fernando Smit, President and Founder of Playseat, said,

“With over 25 years of research and development with real F1 drivers, Playseat has become the undisputed standard in delivering unrivalled realism. We have always strived to bring racing to the people and now we can bring the true F1 racing experience and racing position to everyone around the world.”