F1 and Louis Vuitton teams up for Australian Grand Prix 2025

Louis Vuitton joins as Title Partner for Australian race

Formula One has announced a new partnership with global luxury fashion brand Louis Vuitton, who will take up the role of the Title Partner for the season opener for the 2025 season, the Australian Grand Prix 2025. Louis Vuitton will also become an Official Partner of F1 as part of the deal. The partnership expansion comes shortly after Louis Vuitton was announced as a Global Partner of the F1 from 2025 onwards on a long-term partnership earlier this year.

As Title Partner for the Australian Grand Prix 2025, Louis Vuitton will have trackside signage and will be present at the opening ceremony and on the podium as well, where the top three drivers will get the  famous Louis Vuitton Trophy Trunks.

Stefano Domenicali, President and CEO, Formula One, commented,

“We are thrilled to welcome Louis Vuitton as Title Partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories. The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1 and I am proud to start it with our passionate partners at Louis Vuitton.”

Pietro Beccari, Chairman and CEO, Louis Vuitton, said,

“I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft, and precision. The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”