Formula One has announced a deal with American Express, which will join as its Official Payments Partner in the Americas ahead of the maiden Las Vegas Grand Prix set to take place later this year.
The deal will also see American Express support F1 Academy, with all American Express Card Members set to receive special benefits and access for races in the Americas.
Jonny Haworth, Director of Commercial Partnerships, Formula One, said:
“We are thrilled to welcome American Express as an Official Partner of Formula 1 in the Americas. As we continue to grow our presence in the US we believe American Express will introduce a new wave of fans to the sport though offering premium once-in-a lifetime moments to their Card Members, and support F1 in our efforts to further enhance and elevate the fan experience in this crucial market. It’s also fantastic to see a global brand like American Express supporting F1 Academy and the work the series is doing to drive lasting change in our sport.“
Emily Prazer, Chief Commercial Officer for Las Vegas Grand Prix, Inc, added:
“As we prepare for our inaugural Vegas race, it’s crucial that we partner with brands that enhance the overall guest experience and exceed their expectations. American Express continues to bring new and exciting opportunities for sports fans around the world, and we look forward to working together to create once-in-a-lifetime experiences for their Card Members.“
Elizabeth Rutledge, Chief Marketing Officer, American Express, added:
“The F1 fan base and viewership has grown exponentially over the past several years, so we are thrilled to bring the exclusive access and unique experiences that American Express is known for to our Card Members and racing fans. The addition of F1 to our global portfolio of partnerships helps us continue to create meaningful value for our customers, in the areas they’re most passionate about.“
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