Formula One has announced the extension of its partnership with Crypto.com, which is now set to run until 2030.
Crypto.com has served as the Official Title Partner of the F1 Miami Grand Prix since 2022 and will hold on to that role. The two parties will also continue to work on unique fan experiences and activations at the races, with Crypto.com having prominent branding at select races.
Emily Prazer, Chief Commercial Officer at Formula One, commented:
“We’ve enjoyed a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-term partners. Our sport has changed significantly in that time, so we’re delighted to have them continue with us until 2030 and we look forward to seeing how they engage with fans through their race activations.”
Earlier this month: Formula One renews Pacsun deal
Steven Kalifowitz, Chief Marketing Officer of Crypto.com, added:
“Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world. We are as bullish as ever about the future of crypto. We can confidently say crypto is here to stay, and we are excited to keep the momentum going with Formula 1.“
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